Promote Kentucky Proud & local Lexington products using unified branding.
The Kentucky Department of Agriculture’s Kentucky Proud program is funded by the 1998 Tobacco Settlement. Registered members get marketing assistance, promotional materials at cost, grants opportunities, no-cost meat grading, international marketing, cost-share for wineries, veterans program, and restaurant reimbursements for using Kentucky Proud foods. The logo is wide-spread and has become quite recognizable throughout the Commonwealth. Lexington/Fayette County should consider a logo program to identify locally grown/produced products and experiences. This logo could help identify products and tours specifically from Lexington.