Develop a new citywide festival to entice visitors and provide additional draw during the tourism off-season.
In late 2017, VisitLex shared their Destination Development Plan with the Council at a work session, and recommended the creation of a major festival. Many communities around the United States and the world have unique festivals that draw visitors from around the globe. Examples like the Jazz & Heritage festival in New Orleans, the Sundance Film Festival in Park City Utah, and the more obscure Ostrich Festival in Chandler, Arizona, show that there is a lot of latitude when determining the focus of the festival. However, Lexington is fortunate to already have internationally recognized quantities in the horse and bourbon industries, and would not need to reinvent the wheel for a unique and authentic experience. Festivals draw in visitors from all around, but also pull the community together through a shared experience and celebration of culture. There is a massive amount of potential to follow through with a world-class festival that, through a large marketing effort, could have widespread national and international appeal.
Goals and Objectives
GOAL C2: Attract the world’s finest jobs, encourage an entrepreneurial spirit, and enhance our ability to recruit and retain a talented, creative workforce by establishing opportunities that embrace diversity with inclusion in our community.
Provide entertainment and other quality of life opportunities that attract young, and culturally diverse professionals, and a work force of all ages and talents to Lexington.
GOAL D4: Promote, support, encourage and provide incentives for public art.
There are no objectives related to this policy that further this particular goal.